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Wondering where and how social media fits into your business? Is it just
a fad? How much time should you and/or your staff spend on social
media? Who should do this in your company?
These are just a few of the questions that come up when people contemplate embarking on a social media strategy. The most important thing to do is to create a plan. Some of the things you need to understand are 1) who your target market is, 2) what social media tools they use, and 3) when is the best time to find them online. I've written an article on this subject which you can download here. |
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EBOOKS I'VE WRITTEN
My latest eBook focuses on helping Baby Boomers learn to use social media to promote their experience and talents online. Seventy-five percent (75%) of recruiters and
potential employers use social media to find talent and check out prospective candidates. If you aren't online or your profile isn't professional, it can hurt your chances regardless of how well qualified you are.
My first ebook shows how to set up a systematic method to find targeted content of interest to your customers and feed it automatically to your social media sites. It's a great time saver, and a good way to establish your credibility as an authority on a particular subject. The book is called Google Targeted Traffic Content Generation System and it's available on my website at www.strategysd.com/ebooks.php. The key benefit of this Content Automation System is that it frees you up to spend time with your clients and engage in meaningful conversations with those who follow you, without taking a huge amount of your time.